About Born Superior Sports Care


The foundation for BORN Sportscare BV has been laid in 1985. The initially developed product concepts led to a true revolution in the field of sports nutrition and body care. Finally there was an alternative for filling bottles with liquid baby nutrition! The man behind these developments was Drs. Wim Jennen (1957-2005). As a brand new graduate pharmacist, he was able to combine his knowledge and skills with practice: he was a more than meritorious cyclist (including a silver medal at the Universiade in Edmonton in 1983 and a member of the famous Dutch Amstel cycling team) and he had the knowledge to develop products that were tailored to a sports body. The development of the products began in a pharmacy, located in a town called … Born, The Netherlands.

  • over 30 products are developed since 1985
  • Sports nutrition and body care under a single brand name.
  • The BORN products are developed in collaboration with top athletes.

The BORN headquarters is located in Geleen since 1999, in the centre of the sportprovince Limburg.


BORN offers a total concept in sport nutrition and body cares. Our mission statement: “The development and marketing of high-quality products that contribute to sportive health, experience and top performances in a natural and ethical way for everyone who holds onto a healthy and active lifestyle.”

Performance of the product and the athlete are equally important. The result: BORN ensures more pleasurable sportive experience! We guarantee that our final product has the best quality. BORN has strict quality standards for the production of both product lines. All products are produced in The Netherlands.

When developing products, much importance is attached to convenience besides effectiveness. Bars should be easily-digested, gels should be easy to drink and sports drinks should be well tolerated by the stomach and do not need to be too sweet.

An important asset in our Philosophy is that an athlete can count on an honest and good advice with regards to the use of sports nutrition and body care products.